Insights, teardowns and guides

ChatGPT, Perplexity and Google AI answer your customers' questions. An AI visibility score tells you whether you are in those answers. Here is what goes into it and what moves it.

A one-page text file that tells AI assistants what your business is, what you sell and which pages matter. Here is what it is, what goes in it and how to publish one in ten minutes.

Traffic fell and you do not know why. Before you panic or pay someone, run through this list in order. Most drops are one of seven causes, and four of them you can fix yourself.

Autopilot applies fixes to your live site. That deserves a clear explanation of exactly what it will change, how you stay in control, and the lines it will not cross.