Terms of service

WebValet is a website caretaker. It audits a website you choose, monitors it (uptime, speed, rankings, backlinks, AI answers, accessibility, competitors), explains what it finds in plain English, and on paid plans can apply approved fixes to a connected site ("Autopilot"). The homepage audit is free and needs no account. Signing in with Google creates a free account that keeps one site monitored.

WebValet is a tool that reports and acts on public information and on data you connect. It is not a guarantee of rankings, traffic, AI citations or revenue. Search engines and AI assistants change how they work without notice, and we have no control over them.

• Sign-in is through Google. You are responsible for keeping your Google account secure; anything done from your account is treated as done by you.
• You must be 18 or older and able to enter a contract.
• One person, one account. Agency plans include team seats for colleagues; each seat is still one person.
• Give us accurate information (your email, the sites you own or manage). We may suspend accounts that impersonate others.

You may run the free audit on any publicly reachable website. The audit reads only what a normal visitor's browser receives. You may add a site to your account for monitoring only if you own it or are authorised to manage it. Connecting Google Search Console, Analytics, WordPress, Cloudflare or any other platform confirms that authorisation. Full rules are in the Acceptable use policy.

Current plans and prices are on the pricing page and are part of these terms. Each plan has limits (sites, keywords, competitors, pages crawled, Ask WebValet questions, Autopilot changes per day). Limits are hard limits: when you reach one, the feature pauses until the next period or you upgrade. Rank checks cover the top 20 positions. Daily crawls re-check key and changed pages; a full crawl runs weekly.

Annual plans are billed once for 12 months at the price of 10. Add-ons (+100 keywords $9/mo, extra site $10/mo, Arabic translation $29/mo, 200 more Ask WebValet questions $9/mo) renew with your plan. Prices are in US dollars and exclude any tax Polar must add for your country.

Every new Google sign-up gets Pro features for 7 days with no card. When the trial ends your account moves to Free automatically; nothing is charged and nothing is deleted. Tracking that only exists on paid plans (keywords, competitors, AI mentions, Autopilot) pauses. One trial per person and per site.

Paid plans and the Website Report are sold by Polar Software Inc. as merchant of record. Polar collects payment, issues invoices and handles sales tax and VAT. When you buy, you also agree to Polar's terms for the transaction. We receive confirmation of what you bought and grant your plan from our own records, never from a checkout redirect.

• Renewal. Subscriptions renew automatically monthly or yearly until cancelled.
• Upgrades take effect immediately; the difference is prorated by Polar.
• Downgrades take effect at the end of the current period.
• Failed payment. Your access continues for 7 days with a banner. If payment still fails, rank tracking and Autopilot pause and the account moves to Free. Your data is kept.
• Cancellation. Cancel any time from Settings or the billing portal. You keep paid features until the end of the period you paid for, then move to Free. We keep your data for 90 days after that in case you return, then delete it.
• Report credit. If you buy a $49 Website Report and subscribe to any plan within 14 days, $49 is taken off your first payment through a Polar discount code we send you.
• Refunds are described in the Refund policy.
• Price changes. We can change prices with 30 days' notice by email. The new price applies from your next renewal after the notice period. If you do not agree, cancel before then.

Autopilot is available on Pro and Agency for sites you connect (WordPress plugin, Cloudflare edge snippet, and later Webflow and Shopify). By connecting a site and approving changes you authorise WebValet to make the following kinds of change on your behalf:

• Page titles and meta descriptions
• Image alt text
• Structured data (JSON-LD) blocks
• An llms.txt file and related AI-readability files
• Redirects for broken internal links
• Any other change type we add later, which we will describe in the product before it can run

Safeguards that are part of this agreement: every change is previewed before it is applied and you (or a rule you set) must approve it; changes are capped per day; every change records its before and after value; every change can be undone in one click; Autopilot never edits body copy, prices, legal text, code or design unless a feature explicitly asks you to approve exactly that.

You remain the publisher of your website. You are responsible for reviewing changes, for the accuracy of your content, and for complying with laws that apply to your site. We are not liable for ranking changes, traffic changes, lost revenue or platform actions that follow a change you approved, except where caused by our negligence or a bug in applying what you approved, in which case our liability is limited as set out below. If Autopilot breaks something and undo does not fix it, email support and we will help restore it.

Connecting Search Console or Analytics is optional and read-only. We use the data only to show it to you and to measure the effect of fixes (the Impact log). Our use of Google data follows the Google API Services User Data Policy, including the Limited Use requirements; see Google data use. You can disconnect at any time, which deletes our tokens.

Summaries, rewritten headlines, content briefs, persona reviews and Ask WebValet answers are generated by AI models (Claude by Anthropic) from your site's data. They can be wrong, generic or inappropriate for your business. Review everything before you publish it. We do not use your data to train models, and our providers are contractually bound not to. AI usage is capped per plan; caps are shown in the product.

You keep every right to your website, your data and the content you upload. You give us a licence to store, process, display and (for Autopilot) modify it only as needed to provide the service to you. Reports, audits, generated copy and policy pages we create for you are yours to use. WebValet's software, design, scoring methods, documentation and brand are ours; you may not copy, resell or reverse-engineer them, or use the service to build a competing product.

Teardown pages are editorial reviews of public web pages based on the same audit anyone can run, published for commentary and education. Companies featured can request a correction or removal at hello@webvalet.app.

We aim for the service to be available at all times but do not promise uninterrupted availability. We can change or retire features; if we remove something you pay for, you can cancel and we will refund the unused part of your current period. Support is by email at hello@webvalet.app and through the dashboard, on business days in Dubai, usually within one business day.

Landing pages, rebuilds and the monthly partner offer are design and development services delivered by Shaheer Malik under a separate written agreement and invoice. These terms do not cover those services except that the $49 report credit applies as described on the done-for-you page.

You can close your account at any time from Settings. We can suspend or close accounts that break the Acceptable use policy, abuse the free audit, fail to pay, or expose us or others to legal risk. We will tell you why and, where it is a fixable problem, give you a chance to fix it first. On closure we delete your data after 90 days except what we must keep for tax and legal reasons.

WebValet is provided "as is". To the extent the law allows, we make no warranties about accuracy of audits, scores, rankings, AI visibility data, uptime detection or generated content, and no promise about results. Third-party data (DataForSEO, Google, PageSpeed, Brandfetch) can be delayed or wrong. Consumer protection rights that cannot be excluded by law are not affected.

To the extent the law allows, we are not liable for indirect or consequential loss, lost profits, lost revenue, lost rankings or lost data, however caused. Our total liability to you for everything arising from the service in any 12-month period is limited to the amount you paid us in those 12 months, or $100 if you paid nothing. Nothing in these terms limits liability for fraud, death or personal injury caused by negligence, or anything that cannot be limited by law.

These terms are governed by the laws of the Emirate of Dubai and the federal laws of the United Arab Emirates. Disputes go to the courts of Dubai, unless you are a consumer in a country whose law gives you the right to bring a claim at home, in which case that right is not affected. We will always try to resolve any dispute by email first.

We update these terms when the product changes. For material changes we email account holders at least 14 days before they take effect. Continuing to use WebValet after that date means you accept the new terms; if you do not, cancel before then.

General

hello@webvalet.app

Legal notices

legal@webvalet.app

Operator

Shaheer Malik, trading as WebValet, Dubai, United Arab Emirates