How the best-known homepages really score
The same free audit WebValet runs on your site, pointed at the homepages everyone copies. Real data, refreshed weekly.
Linear
Project management · linear.app
79/ 100
Linear's homepage is famous among designers for its restraint, so it is a good test of whether a minimal page still gives Google and AI assistants enough to work with.
Read the teardownNotion
Workspace and docs · notion.so
86/ 100
Notion sells to everyone from students to enterprises, which makes the homepage a balancing act between breadth and a clear first message.
Read the teardownStripe
Payments · stripe.com
85/ 100
Stripe's site is often held up as the gold standard for developer marketing, so we checked whether the fundamentals match the reputation.
Read the teardownWebflow
Website builder · webflow.com
84/ 100
A website builder's own homepage is a showcase, so every missed basic here is a missed sales argument.
Read the teardownFramer
Website builder · framer.com
78/ 100
Framer markets to designers who care about polish, and its homepage leans heavily on animation; we looked at what that costs on a phone.
Read the teardownShopify
E-commerce platform · shopify.com
87/ 100
Shopify's homepage has to rank for some of the most competitive commerce searches in the world, so the SEO basics carry real money.
Read the teardownHubSpot
CRM and marketing · hubspot.com
83/ 100
HubSpot practically wrote the inbound marketing playbook, so its own homepage is a useful benchmark for what 'good' looks like.
Read the teardownVercel
Hosting and deployment · vercel.com
82/ 100
Vercel builds the framework much of the modern web runs on, which sets a high bar for speed and structured data on its own site.
Read the teardownCanva
Design tool · canva.com
60/ 100
Canva serves hundreds of millions of non-designers and localises aggressively; we audited the English homepage as a first-time visitor sees it.
Read the teardownFigma
Design tool · figma.com
77/ 100
Figma's homepage speaks to designers and the engineers and PMs they work with, so clarity of positioning is the thing to watch.
Read the teardownIntercom
Customer support · intercom.com
77/ 100
Intercom repositioned around AI agents, which makes its AI readiness especially interesting: does the site itself get cited by AI?
Read the teardownLoom
Screen recording · loom.com
82/ 100
Loom's product is simple to explain, so the homepage should score well on clarity; we checked whether the technical basics keep up.
Read the teardown
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