Stripe
Stripe's site is often held up as the gold standard for developer marketing, so we checked whether the fundamentals match the reputation. On 21 October 2026 the homepage scored 85/100. Security is the strong suit at 100; speed is the weak one at 53. Of six questions a customer might ask an AI assistant, Stripe is likely to be cited for 6. Autopilot could fix 3 of the 6 issues without a developer.
6 issues found · 3 fixable by Autopilot
Human score
Speed, clarity, accessibility and trust for the people who visit.
AI score
Whether ChatGPT, Perplexity and Google AI can read and cite you.
85 → 91 if you let Autopilot fix 3 things
Every change is previewed first and can be undone in one click.
Scores
The 3 issues costing you most
What's wrong
Alt text tells Google Images and screen readers what a picture shows. Missing alt text loses image search traffic and fails accessibility rules.
The fix
Autopilot writes alt text for each image from what it shows and the surrounding copy.
123Where the points went
Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.
15
of 15 lost
Found on Google
25% of the score
Google can read and rank this page well. Titles, headings, links and the files Google reads.
Speed
20% of the score
Slow on phones, which costs rankings and visitors. How fast the page loads on a phone.
Found by AI
20% of the score
AI assistants can read, confirm and cite you. Whether ChatGPT, Perplexity and Claude can read and cite you.
Accessibility
10% of the score
Mostly accessible with a few gaps. Screen readers, keyboards and readable text.
Security
10% of the score
Secure connection and sensible headers. HTTPS and the headers that protect visitors.
Converts visitors
10% of the score
Clear next step and proof for visitors. Whether visitors know what to do next.
Safe and legal
5% of the score
Policies and consent are in place. Privacy, terms and cookie consent.
Speed signals
Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.
1.1 s
Time to the first byte of HTML. Good ≤ 0.8 s
658 KB
The page before images and scripts. Good ≤ 300 KB
35
Each image is a request on mobile data
1688
Readable text Google and AI can quote
What AI assistants see
Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether Stripe is likely to be the answer today.
“What is Stripe?”
Your page states who you are, so assistants can quote it directly.
“Is Stripe any good? Pros and cons”
Enough readable copy for an assistant to summarise strengths.
“Best payments platform for online businesses in United States”
Strong entity signals make you a candidate in comparison answers.
“How much does Stripe cost?”
A pricing page plus FAQ or llms.txt gives assistants a source to cite.
“Stripe alternatives”
Assistants can confirm your identity and category, so you appear in alternative lists.
“Who is Stripe for?”
Your positioning is spelled out on the first screen.
llms.txt
A plain-text guide for AI crawlers exists
Organization schema
Assistants can confirm who you are
FAQ schema
No marked-up questions to lift into answers
Clear 'who we are'
The first screen states what you do
Schema found
WebSite, Organization
Question-style headings
3
6 issues, most important first
Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.
What's wrong
Alt text tells Google Images and screen readers what a picture shows. Missing alt text loses image search traffic and fails accessibility rules.
The fix
Autopilot writes alt text for each image from what it shows and the surrounding copy.
Stripe does the basics well. Speed is where you're leaving results on the table.
Your site scores 85 out of 100, which is solid. Visitors have a good experience (79/100), and AI assistants like ChatGPT can read and cite you (92/100). Security is your strongest area at 100. Speed is the weakest at 53. Autopilot could fix 3 of these issues on its own and lift the score to about 91.
- 31 of 35 images have no description: Alt text tells Google Images and screen readers what a picture shows.
- No FAQ, Product or Article schema: Question-and-answer blocks marked up as FAQ schema are the content AI assistants lift most often when they answer a customer's question.
- Too many scripts: 90 external scripts load.
Written from the checks above.
31 of 35 images have no description
31 of 35 images have no description. Autopilot writes alt text for each image from what it shows and the surrounding copy.
This is what Stripe sees. Now see yours.
Free audit in about 20 seconds, no signup. Then WebValet fixes what it finds and proves each fix with real Google data.