Public teardown21 Oct 2026
Notion logo

Notion

United States
notion.so·Programming and Developer Software·Built with Next.js
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Why this teardown

Notion sells to everyone from students to enterprises, which makes the homepage a balancing act between breadth and a clear first message. On 21 October 2026 the homepage scored 86/100. Safe and legal is the strong suit at 100; speed is the weak one at 65. Of six questions a customer might ask an AI assistant, Notion is likely to be cited for 4. Autopilot could fix 1 of the 7 issues without a developer.

Overall grade
BGood

7 issues found · 1 fixable by Autopilot

Human score

Speed, clarity, accessibility and trust for the people who visit.

AI score

Whether ChatGPT, Perplexity and Google AI can read and cite you.

86 → 88 if you let Autopilot fix 1 thing

Every change is previewed first and can be undone in one click.

Scores

Start here

The 3 issues costing you most

Medium· 3

What's wrong

Alt text tells Google Images and screen readers what a picture shows. Missing alt text loses image search traffic and fails accessibility rules.

The fix

Autopilot writes alt text for each image from what it shows and the surrounding copy.

Autopilot can fix thisImpact on score: about +3
Screenshot of notion.so123
147 of 56 images have no description2The page is almost all code3Too many scripts
Score breakdown

Where the points went

Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.

15

of 14 lost

Found on Google

25% of the score

95
1 issue

Google can read and rank this page well. Titles, headings, links and the files Google reads.

Speed

20% of the score

65
2 issues

Usable, but slower than it should be on mobile. How fast the page loads on a phone.

Found by AI

20% of the score

82
2 issues

Assistants can read you but have little to confirm who you are. Whether ChatGPT, Perplexity and Claude can read and cite you.

Accessibility

10% of the score

86
No issues

Works well for screen readers and keyboards. Screen readers, keyboards and readable text.

Security

10% of the score

95
No issues

Secure connection and sensible headers. HTTPS and the headers that protect visitors.

Converts visitors

10% of the score

94
2 issues

Clear next step and proof for visitors. Whether visitors know what to do next.

Safe and legal

5% of the score

100
No issues

Policies and consent are in place. Privacy, terms and cookie consent.

Speed on mobile

Speed signals

Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.

Server responseGood

251 ms

Time to the first byte of HTML. Good ≤ 0.8 s

HTML sizeGood

205 KB

The page before images and scripts. Good ≤ 300 KB

Images on pagePoor

56

Each image is a request on mobile data

WordsNeeds work

296

Readable text Google and AI can quote

Found by AI

What AI assistants see

Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether Notion is likely to be the answer today.

ChatGPTPerplexityClaudeGeminiGoogle AIGrok
4 of 6 likely cited
  • “What is Notion?”

    Your page states who you are, so assistants can quote it directly.

  • “Is Notion any good? Pros and cons”

    Too little readable text; assistants will lean on third-party reviews instead.

  • “Best team workspace and notes app for teams in United States”

    Strong entity signals make you a candidate in comparison answers.

  • “How much does Notion cost?”

    A pricing page plus FAQ or llms.txt gives assistants a source to cite.

  • “Notion alternatives”

    Assistants can confirm your identity and category, so you appear in alternative lists.

  • “Who is Notion for?”

    Your positioning is spelled out on the first screen.

Readiness signals
  • llms.txt

    A plain-text guide for AI crawlers exists

  • Organization schema

    Assistants can confirm who you are

  • FAQ schema

    No marked-up questions to lift into answers

  • Clear 'who we are'

    The first screen states what you do

Schema found

Organization, WebSite, SoftwareApplication

Question-style headings

0

Every issue

7 issues, most important first

Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.

Medium· 3

What's wrong

Alt text tells Google Images and screen readers what a picture shows. Missing alt text loses image search traffic and fails accessibility rules.

The fix

Autopilot writes alt text for each image from what it shows and the surrounding copy.

Autopilot can fix thisImpact on score: about +3
Low· 4
What this means for you

Notion does the basics well. Speed is where you're leaving results on the table.

Your site scores 86 out of 100, which is solid. Visitors have a good experience (83/100), and AI assistants like ChatGPT can read and cite you (87/100). Safe and legal is your strongest area at 100. Speed is the weakest at 65. Autopilot could fix 1 of these issues on its own and lift the score to about 88.

  • 47 of 56 images have no description: Alt text tells Google Images and screen readers what a picture shows.
  • The page is almost all code: Only about 1% of the page is readable text.
  • Too many scripts: 42 external scripts load.

Written from the checks above.

First fix this Monday

47 of 56 images have no description

47 of 56 images have no description. Autopilot writes alt text for each image from what it shows and the surrounding copy.

Autopilot does this for youWorth about +3 points
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