HubSpot
HubSpot practically wrote the inbound marketing playbook, so its own homepage is a useful benchmark for what 'good' looks like. On 21 October 2026 the homepage scored 83/100. Security is the strong suit at 100; speed is the weak one at 58. Of six questions a customer might ask an AI assistant, HubSpot is likely to be cited for 5. Autopilot could fix 1 of the 6 issues without a developer.
6 issues found · 1 fixable by Autopilot
Human score
Speed, clarity, accessibility and trust for the people who visit.
AI score
Whether ChatGPT, Perplexity and Google AI can read and cite you.
83 → 85 if you let Autopilot fix 1 thing
Every change is previewed first and can be undone in one click.
Scores
The 3 issues costing you most
What's wrong
An assistant reads the first few hundred words to decide what your site is. Right now that text doesn't plainly state your name, what you do and for whom.
The fix
Open with one plain sentence: "HubSpot is a CRM and marketing platform for sales and marketing teams." Autopilot can draft it for approval.
123Where the points went
Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.
17
of 17 lost
Found on Google
25% of the score
Google can read and rank this page well. Titles, headings, links and the files Google reads.
Speed
20% of the score
Slow on phones, which costs rankings and visitors. How fast the page loads on a phone.
Found by AI
20% of the score
Assistants can read you but have little to confirm who you are. Whether ChatGPT, Perplexity and Claude can read and cite you.
Accessibility
10% of the score
Works well for screen readers and keyboards. Screen readers, keyboards and readable text.
Security
10% of the score
Secure connection and sensible headers. HTTPS and the headers that protect visitors.
Converts visitors
10% of the score
Clear next step and proof for visitors. Whether visitors know what to do next.
Safe and legal
5% of the score
Policies and consent are in place. Privacy, terms and cookie consent.
Speed signals
Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.
150 ms
Time to the first byte of HTML. Good ≤ 0.8 s
628 KB
The page before images and scripts. Good ≤ 300 KB
86
Each image is a request on mobile data
2144
Readable text Google and AI can quote
What AI assistants see
Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether HubSpot is likely to be the answer today.
“What is HubSpot?”
Your page states who you are, so assistants can quote it directly.
“Is HubSpot any good? Pros and cons”
Enough readable copy for an assistant to summarise strengths.
“Best CRM and marketing platform for sales and marketing teams in United States”
Strong entity signals make you a candidate in comparison answers.
“How much does HubSpot cost?”
A pricing page plus FAQ or llms.txt gives assistants a source to cite.
“HubSpot alternatives”
Assistants can confirm your identity and category, so you appear in alternative lists.
“Who is HubSpot for?”
The first screen doesn't say who the product is for.
llms.txt
A plain-text guide for AI crawlers exists
Organization schema
Assistants can confirm who you are
FAQ schema
No marked-up questions to lift into answers
Clear 'who we are'
The first screen doesn't say what you do
Schema found
Organization, WebSite, WebPage, Product
Question-style headings
5
6 issues, most important first
Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.
What's wrong
An assistant reads the first few hundred words to decide what your site is. Right now that text doesn't plainly state your name, what you do and for whom.
The fix
Open with one plain sentence: "HubSpot is a CRM and marketing platform for sales and marketing teams." Autopilot can draft it for approval.
HubSpot does the basics well. Speed is where you're leaving results on the table.
Your site scores 83 out of 100, which is solid. Visitors have a good experience (80/100), and AI assistants like ChatGPT can read and cite you (82/100). Security is your strongest area at 100. Speed is the weakest at 58. Autopilot could fix 1 of these issues on its own and lift the score to about 85.
- The first screen doesn't say who you are: An assistant reads the first few hundred words to decide what your site is.
- 24 of 86 images have no description: Alt text tells Google Images and screen readers what a picture shows.
- Too many scripts: 31 external scripts load.
Written from the checks above.
The first screen doesn't say who you are
The first screen doesn't say who you are. Open with one plain sentence: "HubSpot is a CRM and marketing platform for sales and marketing teams." Autopilot can draft it for approval.
This is what HubSpot sees. Now see yours.
Free audit in about 20 seconds, no signup. Then WebValet fixes what it finds and proves each fix with real Google data.