Public teardown21 Oct 2026
Framer logo

Framer

Netherlands
framer.com·Programming and Developer Software·Built with Framer
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Why this teardown

Framer markets to designers who care about polish, and its homepage leans heavily on animation; we looked at what that costs on a phone. On 21 October 2026 the homepage scored 78/100. Security is the strong suit at 100; speed is the weak one at 60. Of six questions a customer might ask an AI assistant, Framer is likely to be cited for 4. Autopilot could fix 4 of the 10 issues without a developer.

Overall grade
BGood

10 issues found · 4 fixable by Autopilot

Human score

Speed, clarity, accessibility and trust for the people who visit.

AI score

Whether ChatGPT, Perplexity and Google AI can read and cite you.

78 → 87 if you let Autopilot fix 4 things

Every change is previewed first and can be undone in one click.

Scores

Start here

The 3 issues costing you most

High· 1

What's wrong

Almost every privacy law (GDPR, UK GDPR, UAE PDPL, Saudi PDPL, CCPA) requires a privacy notice, and Google Ads and app stores check for one.

The fix

Publish a privacy policy and link it in the footer. WebValet Pro generates one for your region.

Guided fix in WebValetImpact on score: about +4
Medium· 2
Screenshot of framer.com123
1No privacy policy link2The first screen doesn't say who you are3The page title is too short
Score breakdown

Where the points went

Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.

23

of 22 lost

Found on Google

25% of the score

90
2 issues

Google can read and rank this page well. Titles, headings, links and the files Google reads.

Speed

20% of the score

60
2 issues

Usable, but slower than it should be on mobile. How fast the page loads on a phone.

Found by AI

20% of the score

68
3 issues

Assistants can read you but have little to confirm who you are. Whether ChatGPT, Perplexity and Claude can read and cite you.

Accessibility

10% of the score

71
2 issues

Mostly accessible with a few gaps. Screen readers, keyboards and readable text.

Security

10% of the score

100
No issues

Secure connection and sensible headers. HTTPS and the headers that protect visitors.

Converts visitors

10% of the score

94
No issues

Clear next step and proof for visitors. Whether visitors know what to do next.

Safe and legal

5% of the score

60
1 issue

Some legal pages are missing. Privacy, terms and cookie consent.

Speed on mobile

Speed signals

Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.

Server responseGood

67 ms

Time to the first byte of HTML. Good ≤ 0.8 s

HTML sizePoor

1867 KB

The page before images and scripts. Good ≤ 300 KB

Images on pagePoor

166

Each image is a request on mobile data

WordsGood

812

Readable text Google and AI can quote

Found by AI

What AI assistants see

Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether Framer is likely to be the answer today.

ChatGPTPerplexityClaudeGeminiGoogle AIGrok
4 of 6 likely cited
  • “What is Framer?”

    Your page states who you are, so assistants can quote it directly.

  • “Is Framer any good? Pros and cons”

    Enough readable copy for an assistant to summarise strengths.

  • “Best website builder for designers and small businesses in Netherlands”

    Comparison answers favour sites with llms.txt, schema and clear positioning. You are missing some of these.

  • “How much does Framer cost?”

    A pricing page plus FAQ or llms.txt gives assistants a source to cite.

  • “Framer alternatives”

    Assistants can confirm your identity and category, so you appear in alternative lists.

  • “Who is Framer for?”

    The first screen doesn't say who the product is for.

Readiness signals
  • llms.txt

    A plain-text guide for AI crawlers exists

  • Organization schema

    Assistants can confirm who you are

  • FAQ schema

    No marked-up questions to lift into answers

  • Clear 'who we are'

    The first screen doesn't say what you do

Schema found

Organization

Question-style headings

0

Every issue

10 issues, most important first

Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.

High· 1

What's wrong

Almost every privacy law (GDPR, UK GDPR, UAE PDPL, Saudi PDPL, CCPA) requires a privacy notice, and Google Ads and app stores check for one.

The fix

Publish a privacy policy and link it in the footer. WebValet Pro generates one for your region.

Guided fix in WebValetImpact on score: about +4
Medium· 6
Low· 3
What this means for you

Framer does the basics well. Speed is where you're leaving results on the table.

Your site scores 78 out of 100, which is solid. Visitors have a mixed experience (72/100), and AI assistants like ChatGPT can read and cite you (77/100). Security is your strongest area at 100. Speed is the weakest at 60. Autopilot could fix 4 of these issues on its own and lift the score to about 87.

  • No privacy policy link: Almost every privacy law (GDPR, UK GDPR, UAE PDPL, Saudi PDPL, CCPA) requires a privacy notice, and Google Ads and app stores check for one.
  • The first screen doesn't say who you are: An assistant reads the first few hundred words to decide what your site is.
  • The page title is too short: "Framer: AI design agent" is 23 characters.

Written from the checks above.

First fix this Monday

No privacy policy link

No privacy policy link. Publish a privacy policy and link it in the footer. WebValet Pro generates one for your region.

About 30 minutes by handWorth about +4 points
Get this for your site

This is what Framer sees. Now see yours.

Free audit in about 20 seconds, no signup. Then WebValet fixes what it finds and proves each fix with real Google data.

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