Vercel
Vercel builds the framework much of the modern web runs on, which sets a high bar for speed and structured data on its own site. On 21 October 2026 the homepage scored 82/100. Security is the strong suit at 100; found by ai is the weak one at 59. Of six questions a customer might ask an AI assistant, Vercel is likely to be cited for 3. Autopilot could fix 2 of the 8 issues without a developer.
8 issues found · 2 fixable by Autopilot
Human score
Speed, clarity, accessibility and trust for the people who visit.
AI score
Whether ChatGPT, Perplexity and Google AI can read and cite you.
82 → 84 if you let Autopilot fix 2 things
Every change is previewed first and can be undone in one click.
Scores
The 3 issues costing you most
What's wrong
An assistant reads the first few hundred words to decide what your site is. Right now that text doesn't plainly state your name, what you do and for whom.
The fix
Open with one plain sentence: "Vercel is a software product for businesses." Autopilot can draft it for approval.
123Where the points went
Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.
18
of 18 lost
Found on Google
25% of the score
Google can read and rank this page well. Titles, headings, links and the files Google reads.
Speed
20% of the score
Usable, but slower than it should be on mobile. How fast the page loads on a phone.
Found by AI
20% of the score
Assistants have little to go on and are unlikely to cite you. Whether ChatGPT, Perplexity and Claude can read and cite you.
Accessibility
10% of the score
Works well for screen readers and keyboards. Screen readers, keyboards and readable text.
Security
10% of the score
Secure connection and sensible headers. HTTPS and the headers that protect visitors.
Converts visitors
10% of the score
Clear next step and proof for visitors. Whether visitors know what to do next.
Safe and legal
5% of the score
Policies and consent are in place. Privacy, terms and cookie consent.
Speed signals
Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.
796 ms
Time to the first byte of HTML. Good ≤ 0.8 s
580 KB
The page before images and scripts. Good ≤ 300 KB
16
Each image is a request on mobile data
287
Readable text Google and AI can quote
What AI assistants see
Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether Vercel is likely to be the answer today.
“What is Vercel?”
Your page states who you are, so assistants can quote it directly.
“Is Vercel any good? Pros and cons”
Too little readable text; assistants will lean on third-party reviews instead.
“Best software product for businesses in United States”
Comparison answers favour sites with llms.txt, schema and clear positioning. You are missing some of these.
“How much does Vercel cost?”
A pricing page plus FAQ or llms.txt gives assistants a source to cite.
“Vercel alternatives”
Assistants can confirm your identity and category, so you appear in alternative lists.
“Who is Vercel for?”
The first screen doesn't say who the product is for.
llms.txt
A plain-text guide for AI crawlers exists
Organization schema
Assistants can confirm who you are
FAQ schema
No marked-up questions to lift into answers
Clear 'who we are'
The first screen doesn't say what you do
Schema found
Organization, Service, SoftwareApplication
Question-style headings
0
8 issues, most important first
Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.
What's wrong
An assistant reads the first few hundred words to decide what your site is. Right now that text doesn't plainly state your name, what you do and for whom.
The fix
Open with one plain sentence: "Vercel is a software product for businesses." Autopilot can draft it for approval.
Vercel does the basics well. Found by AI is where you're leaving results on the table.
Your site scores 82 out of 100, which is solid. Visitors have a good experience (85/100), and AI assistants like ChatGPT can read you but have little to confirm who you are (73/100). Security is your strongest area at 100. Found by AI is the weakest at 59. Autopilot could fix 2 of these issues on its own and lift the score to about 84.
- The first screen doesn't say who you are: An assistant reads the first few hundred words to decide what your site is.
- No proof that others trust you: No ratings, customer logos, testimonials, counts or guarantees are visible.
- The page is almost all code: Only about 1% of the page is readable text.
Written from the checks above.
The first screen doesn't say who you are
The first screen doesn't say who you are. Open with one plain sentence: "Vercel is a software product for businesses." Autopilot can draft it for approval.
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