Figma
Figma's homepage speaks to designers and the engineers and PMs they work with, so clarity of positioning is the thing to watch. On 21 October 2026 the homepage scored 77/100. Security is the strong suit at 100; speed is the weak one at 35. Of six questions a customer might ask an AI assistant, Figma is likely to be cited for 3. Autopilot could fix 4 of the 9 issues without a developer.
9 issues found · 4 fixable by Autopilot
Human score
Speed, clarity, accessibility and trust for the people who visit.
AI score
Whether ChatGPT, Perplexity and Google AI can read and cite you.
77 → 85 if you let Autopilot fix 4 things
Every change is previewed first and can be undone in one click.
Scores
The 3 issues costing you most
What's wrong
llms.txt is a short plain-text file that tells ChatGPT, Claude and Perplexity what your business is and which pages matter. Sites without it rely on the assistant guessing from the HTML.
The fix
Autopilot writes and hosts /llms.txt for Figma with your description, key pages and contact details.
123Where the points went
Seven areas, weighted by how much they matter for getting found and converting. Each square is one check.
24
of 23 lost
Found on Google
25% of the score
Google can read and rank this page well. Titles, headings, links and the files Google reads.
Speed
20% of the score
Slow on phones, which costs rankings and visitors. How fast the page loads on a phone.
Found by AI
20% of the score
Assistants can read you but have little to confirm who you are. Whether ChatGPT, Perplexity and Claude can read and cite you.
Accessibility
10% of the score
Works well for screen readers and keyboards. Screen readers, keyboards and readable text.
Security
10% of the score
Secure connection and sensible headers. HTTPS and the headers that protect visitors.
Converts visitors
10% of the score
Clear next step and proof for visitors. Whether visitors know what to do next.
Safe and legal
5% of the score
Policies and consent are in place. Privacy, terms and cookie consent.
Speed signals
Google PageSpeed didn't answer in time, so these come from our own fetch. Connect your site and WebValet re-runs the full lab test.
876 ms
Time to the first byte of HTML. Good ≤ 0.8 s
1761 KB
The page before images and scripts. Good ≤ 300 KB
88
Each image is a request on mobile data
413
Readable text Google and AI can quote
What AI assistants see
Six questions a customer might ask ChatGPT, Perplexity or Claude, and whether Figma is likely to be the answer today.
“What is Figma?”
Your page states who you are, so assistants can quote it directly.
“Is Figma any good? Pros and cons”
Enough readable copy for an assistant to summarise strengths.
“Best software product for businesses in United States”
Comparison answers favour sites with llms.txt, schema and clear positioning. You are missing some of these.
“How much does Figma cost?”
A pricing page exists but nothing points assistants to it.
“Figma alternatives”
Without Organization schema and llms.txt you are easy to leave out of alternative lists.
“Who is Figma for?”
Your positioning is spelled out on the first screen.
llms.txt
No guide for AI crawlers
Organization schema
Assistants can confirm who you are
FAQ schema
No marked-up questions to lift into answers
Clear 'who we are'
The first screen states what you do
Schema found
Organization
Question-style headings
1
9 issues, most important first
Each one in plain English, with the fix and how many points it's worth. Autopilot applies the marked ones on a connected site.
What's wrong
llms.txt is a short plain-text file that tells ChatGPT, Claude and Perplexity what your business is and which pages matter. Sites without it rely on the assistant guessing from the HTML.
The fix
Autopilot writes and hosts /llms.txt for Figma with your description, key pages and contact details.
Figma does the basics well. Speed is where you're leaving results on the table.
Your site scores 77 out of 100, which is solid. Visitors have a mixed experience (74/100), and AI assistants like ChatGPT can read and cite you (77/100). Security is your strongest area at 100. Speed is the weakest at 35. Autopilot could fix 4 of these issues on its own and lift the score to about 85.
- No llms.txt file: llms.txt is a short plain-text file that tells ChatGPT, Claude and Perplexity what your business is and which pages matter.
- robots.txt blocks AI crawlers: Your robots.txt tells GPTBot, ClaudeBot or PerplexityBot to stay out, so AI assistants can't read and cite your site.
- No FAQ, Product or Article schema: Question-and-answer blocks marked up as FAQ schema are the content AI assistants lift most often when they answer a customer's question.
Written from the checks above.
No llms.txt file
No llms.txt file. Autopilot writes and hosts /llms.txt for Figma with your description, key pages and contact details.
This is what Figma sees. Now see yours.
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