Free resource
Buyer prompt library
503 questions buyers ask AI assistants before they choose, for 27 industries. Ask them in ChatGPT, Gemini or Perplexity and see whether your brand is named.
These are example prompts we wrote for each industry and buying stage. They are starting points, not search-volume data. Replace the words in [brackets] with your city, product or competitors, then phrase them the way your own customers talk.
503 prompts
Any business
Research · Learning about the problem and options
- what should I look for when choosing a [service] provider
- how much does [service] usually cost
- what questions should I ask before hiring a [service] company
- what are common mistakes when buying [product]
Comparison · Weighing named options against each other
- [brand] vs [competitor], which is better for [need]
- alternatives to [competitor]
- is [brand] worth it
- what do people say about [brand]
Buying · Ready to choose, asking for a shortlist
- best [service] for [type of customer]
- top [product] companies in 2026
- recommend a [service] provider for a small business
- which [product] has the best value for money
Local and trust · Nearby providers, reviews and proof
- best [service] near me
- most trusted [service] in [city]
- [service] with the best reviews in [city]
- who is the leading [service] company in [country]
SaaS companies
AI visibility guide for saas companiesResearch · Learning about the problem and options
- what is the best way to manage [workflow] for a growing team
- do I need [software category] or can I use spreadsheets
- what features matter most in [software category]
- how long does it take to switch [software category] tools
- what does [software category] software cost per user
Comparison · Weighing named options against each other
- [brand] vs [competitor] for a team of 20
- alternatives to [competitor] that are cheaper
- is [brand] better than [competitor] for startups
- [brand] pros and cons
Buying · Ready to choose, asking for a shortlist
- best [software category] for small businesses
- best [software category] with a free plan
- which [software category] integrates with Slack and HubSpot
- top [software category] tools for remote teams
- easiest [software category] to set up in a day
Local and trust · Nearby providers, reviews and proof
- is [brand] GDPR compliant
- is [brand] SOC 2 certified
- what do G2 reviews say about [brand]
- which [software category] is popular with companies in [country]
Ecommerce stores
AI visibility guide for ecommerce storesResearch · Learning about the problem and options
- how do I choose a good [product]
- what is the difference between cheap and expensive [product]
- what size [product] do I need
- how long should a [product] last
- what materials are best for [product]
Comparison · Weighing named options against each other
- [brand] vs [competitor] [product]
- is [brand] good quality
- alternatives to [competitor] [product]
- which [product] brand lasts longest
Buying · Ready to choose, asking for a shortlist
- best [product] under [budget]
- best [product] for [use]
- where can I buy [product] with free returns
- best gift [product] for [person]
- most comfortable [product] in 2026
Local and trust · Nearby providers, reviews and proof
- [product] shops that deliver to [city]
- where to buy [product] in [country]
- is [brand] legit
- does [brand] ship internationally
Marketing agencies
AI visibility guide for marketing agenciesResearch · Learning about the problem and options
- should I hire a marketing agency or a freelancer
- how much does a marketing agency charge per month
- what does a [channel] agency actually do
- how do I measure if a marketing agency is working
- what should be in a marketing agency contract
Comparison · Weighing named options against each other
- [agency] vs [competitor] for [industry] brands
- agencies like [competitor]
- is [agency] good for small businesses
- in-house marketing vs agency for a [size] company
Buying · Ready to choose, asking for a shortlist
- best [channel] agency for [industry]
- top performance marketing agencies for ecommerce
- recommend a B2B marketing agency for SaaS
- best marketing agency for a startup with [budget]
- which agencies specialise in [channel] for [industry]
Local and trust · Nearby providers, reviews and proof
- best marketing agency in [city]
- top digital agencies in [country]
- marketing agencies in [city] with case studies
- award-winning agencies in [city]
Law firms
AI visibility guide for law firmsResearch · Learning about the problem and options
- do I need a lawyer for [legal issue]
- how much does a [practice area] lawyer cost
- what should I bring to a first meeting with a lawyer
- how long does a [legal process] take
- what is the difference between a solicitor and a barrister
Comparison · Weighing named options against each other
- [firm] vs [competitor] for [practice area]
- is [firm] a good law firm
- big law firm vs small firm for [legal issue]
- fixed fee vs hourly lawyers for [legal issue]
Buying · Ready to choose, asking for a shortlist
- best [practice area] lawyer for [situation]
- lawyer who offers a free consultation for [legal issue]
- affordable [practice area] lawyer
- law firms that handle [legal issue] for small businesses
- best lawyer for [visa type] applications
Local and trust · Nearby providers, reviews and proof
- best [practice area] lawyer in [city]
- top-rated law firms in [city]
- English-speaking lawyer in [city]
- [practice area] lawyers near me with good reviews
Dentists
AI visibility guide for dentistsResearch · Learning about the problem and options
- how much do dental implants cost
- is teeth whitening safe
- how often should I see a dentist
- what are the options for crooked teeth as an adult
- does Invisalign hurt
Comparison · Weighing named options against each other
- Invisalign vs braces for adults
- veneers vs bonding
- is [clinic] a good dentist
- private vs public dentist for [treatment]
Buying · Ready to choose, asking for a shortlist
- best dentist for nervous patients
- dentist that does same-day crowns
- best cosmetic dentist for veneers
- emergency dentist open on weekends
- dentist with payment plans for implants
Local and trust · Nearby providers, reviews and proof
- best dentist in [city]
- dentist near [area] with good reviews
- top-rated orthodontist in [city]
- family dentist in [city] accepting new patients
Medical clinics
AI visibility guide for medical clinicsResearch · Learning about the problem and options
- what are the symptoms of [condition]
- do I need a referral to see a [specialist]
- what happens during a [procedure]
- how long is recovery from [procedure]
- how much does a [procedure] cost without insurance
Comparison · Weighing named options against each other
- [clinic] vs [competitor] for [treatment]
- is [clinic] reputable
- private clinic vs hospital for [procedure]
- which clinic has shorter waiting times for [specialist]
Buying · Ready to choose, asking for a shortlist
- best clinic for [treatment]
- clinic that accepts [insurance provider]
- best doctor for [condition] for adults
- clinic offering online consultations for [condition]
- same-day appointment for [service]
Local and trust · Nearby providers, reviews and proof
- best [specialist] in [city]
- top-rated clinic in [city] for [treatment]
- clinic near [area] open late
- English-speaking doctor in [city]
Real estate agents
AI visibility guide for real estate agentsResearch · Learning about the problem and options
- how do I choose a real estate agent
- what fees do estate agents charge to sell a home
- how long does it take to sell a house in [city]
- is now a good time to buy property in [city]
- what should I fix before selling my house
Comparison · Weighing named options against each other
- [agency] vs [competitor] for selling a home
- online estate agent vs high street agent
- is [agency] good for renting out a flat
- which agency sells homes fastest in [area]
Buying · Ready to choose, asking for a shortlist
- best estate agent to sell my house in [area]
- agent specialising in luxury homes in [city]
- best property management company for landlords
- agent who helps expats buy property in [country]
- best agent for off-plan property in [city]
Local and trust · Nearby providers, reviews and proof
- top-rated estate agents in [city]
- best letting agents in [area]
- real estate agents in [city] with the most reviews
- most trusted property agents in [country]
Restaurants
AI visibility guide for restaurantsResearch · Learning about the problem and options
- what is [cuisine] food like
- what should I order at a [cuisine] restaurant
- how much does a dinner for two cost in [city]
- what dishes is [city] known for
Comparison · Weighing named options against each other
- [restaurant] vs [competitor] for dinner
- is [restaurant] worth the price
- best value tasting menu in [city]
- which [cuisine] restaurant in [city] is the most authentic
Buying · Ready to choose, asking for a shortlist
- best restaurant for a birthday dinner in [city]
- romantic restaurant with a view in [city]
- restaurant with a private room for 20 people
- best brunch for groups in [area]
- family-friendly restaurants with a kids menu in [city]
Local and trust · Nearby providers, reviews and proof
- best [cuisine] restaurant near me
- best restaurants in [area] open late
- halal restaurants in [city]
- vegan-friendly restaurants in [city]
- restaurants in [city] that take reservations online
Research · Learning about the problem and options
- which area is best to stay in [city]
- what is the best time of year to visit [city]
- how far is [hotel area] from the airport
- what should I look for in a family hotel
Comparison · Weighing named options against each other
- [hotel] vs [competitor]
- is [hotel] worth it
- hotel vs serviced apartment in [city] for a month
- beach resort vs city hotel in [destination]
Buying · Ready to choose, asking for a shortlist
- best hotel in [city] for families
- best boutique hotel in [city]
- hotel with a pool near [landmark]
- best business hotel near [district]
- romantic hotels in [destination] for a honeymoon
Local and trust · Nearby providers, reviews and proof
- best hotels in [area] under [budget] a night
- highest-rated hotels in [city]
- pet-friendly hotels in [city]
- hotels near [venue] with free parking
- all-inclusive resorts in [destination]
Accountants
AI visibility guide for accountantsResearch · Learning about the problem and options
- do I need an accountant for my small business
- how much does an accountant cost for a sole trader
- what can I claim as business expenses
- when is the [tax] deadline
- how do I register for VAT
Comparison · Weighing named options against each other
- [firm] vs [competitor] for small businesses
- online accountant vs local accountant
- is [firm] good for startups
- accountant vs bookkeeper, which do I need
Buying · Ready to choose, asking for a shortlist
- best accountant for freelancers
- accountant who specialises in [industry]
- best accounting firm for company formation in [country]
- accountant that works with Xero
- affordable accountant for a limited company
Local and trust · Nearby providers, reviews and proof
- best accountant in [city]
- chartered accountants in [area] with good reviews
- tax advisor for expats in [city]
- accounting firms in [city] that speak [language]
Financial advisors
AI visibility guide for financial advisorsResearch · Learning about the problem and options
- do I need a financial advisor
- how much does a financial advisor charge
- what is the difference between a financial advisor and a planner
- how should I invest [amount]
- how do I plan for retirement at [age]
Comparison · Weighing named options against each other
- [firm] vs [competitor] for retirement planning
- robo-advisor vs human financial advisor
- is [firm] trustworthy
- fee-only vs commission financial advisors
Buying · Ready to choose, asking for a shortlist
- best financial advisor for expats
- financial advisor for high-income professionals
- best advisor for pension transfers
- independent financial advisor for business owners
- advisor who specialises in [goal]
Local and trust · Nearby providers, reviews and proof
- best financial advisor in [city]
- regulated financial advisors in [country]
- financial planners in [city] with good reviews
- how do I check if [firm] is regulated
Insurance brokers
AI visibility guide for insurance brokersResearch · Learning about the problem and options
- do I need a broker to buy [insurance type]
- how much does [insurance type] cost for [situation]
- what does [insurance type] cover
- what is excluded from [insurance type]
- how do I make a claim on [insurance type]
Comparison · Weighing named options against each other
- [broker] vs [competitor] for [insurance type]
- broker vs buying insurance direct
- is [insurer] good at paying claims
- cheapest vs best [insurance type]
Buying · Ready to choose, asking for a shortlist
- best [insurance type] for [situation]
- insurance broker for small businesses
- best health insurance for expats in [country]
- broker who can insure [unusual risk]
- best [insurance type] for families
Local and trust · Nearby providers, reviews and proof
- insurance brokers in [city]
- top-rated insurance brokers in [country]
- [insurance type] broker near me
- licensed insurance brokers in [country]
Online course creators
AI visibility guide for online course creatorsResearch · Learning about the problem and options
- how do I learn [skill] online
- how long does it take to learn [skill]
- is a certificate in [skill] worth it
- what jobs can I get with [skill]
- free vs paid courses for [skill]
Comparison · Weighing named options against each other
- [course] vs [competitor] for [skill]
- is [course] worth the money
- Coursera vs Udemy for [skill]
- bootcamp vs online course for [skill]
Buying · Ready to choose, asking for a shortlist
- best online course for [skill] for beginners
- best [skill] course with a certificate
- best [skill] course under [budget]
- course to learn [skill] in 30 days
- best [skill] course with live mentoring
Local and trust · Nearby providers, reviews and proof
- [skill] courses recognised in [country]
- top-rated [skill] instructors
- reviews of [course]
- [skill] courses in [language]
Gyms and fitness studios
AI visibility guide for gyms and fitness studiosResearch · Learning about the problem and options
- how often should I work out to lose weight
- is reformer Pilates good for back pain
- what is the difference between yoga and Pilates
- how much does a personal trainer cost
- what should a beginner do at the gym
Comparison · Weighing named options against each other
- [studio] vs [competitor]
- boutique studio vs big gym
- is [gym] worth the membership
- CrossFit vs personal training for beginners
Buying · Ready to choose, asking for a shortlist
- best gym for beginners
- best Pilates studio for a first class
- gym with a pool and classes
- best personal trainer for women
- studio with a free trial class
Local and trust · Nearby providers, reviews and proof
- best gym in [area]
- Pilates studios near me
- 24-hour gym in [city]
- top-rated yoga studios in [city]
- women-only gym in [city]
Home services
AI visibility guide for home servicesResearch · Learning about the problem and options
- how much does it cost to [job]
- do I need a permit to [job]
- how long does [job] take
- what are signs I need to replace my [appliance]
- can I [job] myself or should I hire someone
Comparison · Weighing named options against each other
- [company] vs [competitor] for [job]
- is [company] reliable
- repair or replace my [appliance]
- fixed price vs hourly rate for [job]
Buying · Ready to choose, asking for a shortlist
- best [trade] for [job]
- emergency [trade] available today
- [trade] who gives free quotes
- licensed [trade] with a guarantee
- eco-friendly [service] company
Local and trust · Nearby providers, reviews and proof
- best [trade] in [city]
- [trade] near me with good reviews
- trusted [service] company in [area]
- 24-hour [trade] in [city]
Construction contractors
AI visibility guide for construction contractorsResearch · Learning about the problem and options
- how much does it cost to build a [structure]
- how long does a home extension take
- what permits do I need to build [structure]
- how do I choose a building contractor
- what should a construction contract include
Comparison · Weighing named options against each other
- [contractor] vs [competitor]
- design and build vs separate architect and builder
- is [contractor] reliable
- steel frame vs concrete for [project]
Buying · Ready to choose, asking for a shortlist
- best contractor for a home extension
- commercial fit-out contractors for offices
- contractor who specialises in [project type]
- best builder for a villa renovation
- contractors with fixed-price quotes
Local and trust · Nearby providers, reviews and proof
- best building contractors in [city]
- top construction companies in [country]
- licensed contractors in [area] with reviews
- contractors near me for [project]
B2B manufacturers
AI visibility guide for b2b manufacturersResearch · Learning about the problem and options
- how do I find a manufacturer for [product]
- what is the minimum order quantity for [product]
- how much does it cost to manufacture [product]
- what certifications should a [product] supplier have
- how long are lead times for [product]
Comparison · Weighing named options against each other
- [supplier] vs [competitor] for [product]
- manufacturing in [country] vs [country] for [product]
- is [supplier] a reliable manufacturer
- custom vs off-the-shelf [component]
Buying · Ready to choose, asking for a shortlist
- best [product] manufacturers for small batches
- ISO-certified [component] suppliers
- manufacturer of [product] with private label
- suppliers of [material] for [industry]
- best OEM for [product]
Local and trust · Nearby providers, reviews and proof
- [product] manufacturers in [country]
- top [component] suppliers in [region]
- [product] factories that ship to [country]
- reviews of [supplier]
Cybersecurity companies
AI visibility guide for cybersecurity companiesResearch · Learning about the problem and options
- what cybersecurity does a small business need
- what is the difference between EDR and antivirus
- how much does a penetration test cost
- how do I prepare for a SOC 2 audit
- what should I do after a data breach
Comparison · Weighing named options against each other
- [vendor] vs [competitor] for [need]
- managed security provider vs in-house team
- is [vendor] good for mid-size companies
- [vendor] alternatives
Buying · Ready to choose, asking for a shortlist
- best [security category] for small businesses
- best penetration testing company for SaaS
- managed security service for [industry]
- best email security for Microsoft 365
- cybersecurity consultant for ISO 27001
Local and trust · Nearby providers, reviews and proof
- cybersecurity companies in [city]
- top MSSPs in [country]
- CREST-certified penetration testers in [country]
- reviews of [vendor]
Fintech companies
AI visibility guide for fintech companiesResearch · Learning about the problem and options
- how do I send money abroad cheaply
- what is the cheapest way to accept online payments
- how do business accounts for startups work
- what fees do payment processors charge
- is a neobank safe
Comparison · Weighing named options against each other
- [app] vs [competitor] for international transfers
- [processor] vs Stripe
- is [app] safe to use
- neobank vs traditional bank for a startup
Buying · Ready to choose, asking for a shortlist
- best business bank account for startups
- best app to send money to [country]
- best payment gateway for [country]
- best card for travelling abroad
- best invoicing and payments tool for freelancers
Local and trust · Nearby providers, reviews and proof
- licensed payment providers in [country]
- is [app] regulated in [country]
- best digital banks in [country]
- reviews of [app]
HR software
AI visibility guide for hr softwareResearch · Learning about the problem and options
- what HR software does a 50-person company need
- how do I automate payroll
- what is an HRIS
- how much does HR software cost per employee
- what is the best way to run performance reviews
Comparison · Weighing named options against each other
- [tool] vs [competitor] for small businesses
- all-in-one HR suite vs separate payroll tool
- is [tool] easy to use
- [tool] alternatives
Buying · Ready to choose, asking for a shortlist
- best HR software for startups
- best payroll software for [country]
- HR software with time-off tracking
- best employee onboarding software
- HR platform for international teams
Local and trust · Nearby providers, reviews and proof
- HR software that supports [country] payroll
- is [tool] compliant with [regulation]
- HR software popular in [country]
- reviews of [tool]
Recruitment agencies
AI visibility guide for recruitment agenciesResearch · Learning about the problem and options
- how much do recruitment agencies charge
- should I use a recruiter or hire directly
- how long does it take to hire a [role]
- what is retained vs contingency recruitment
- how do I write a job description for a [role]
Comparison · Weighing named options against each other
- [agency] vs [competitor] for tech hiring
- recruitment agency vs job boards
- is [agency] good for candidates
- [agency] alternatives
Buying · Ready to choose, asking for a shortlist
- best recruitment agency for [role]
- recruiters who specialise in [industry]
- executive search firm for a CFO
- best agency to hire remote developers
- recruitment agency for startups
Local and trust · Nearby providers, reviews and proof
- top recruitment agencies in [city]
- best recruiters in [country] for [industry]
- recruitment agencies near me
- reviews of [agency]
Travel agencies
AI visibility guide for travel agenciesResearch · Learning about the problem and options
- what is the best time to visit [destination]
- how many days do I need in [destination]
- do I need a visa for [destination]
- how much does a trip to [destination] cost
- is it better to book a package or plan myself
Comparison · Weighing named options against each other
- [agency] vs [competitor] for [trip type]
- travel agent vs booking online
- is [agency] trustworthy
- tour vs independent travel in [destination]
Buying · Ready to choose, asking for a shortlist
- best travel agency for a honeymoon in [destination]
- best tour operator for [destination]
- travel agency for group trips
- best agency for Umrah packages
- luxury travel agent for [destination]
Local and trust · Nearby providers, reviews and proof
- best travel agencies in [city]
- licensed travel agents in [country]
- travel agency near me
- reviews of [agency]
Architects and interior designers
AI visibility guide for architects and interior designersResearch · Learning about the problem and options
- how much does an architect cost for a house
- do I need an architect or a designer
- what does an interior designer do
- how long does it take to design a house
- how do I brief an interior designer
Comparison · Weighing named options against each other
- [studio] vs [competitor]
- architect vs design-and-build company
- is [studio] good for small projects
- full-service vs hourly interior design
Buying · Ready to choose, asking for a shortlist
- best architect for a modern villa
- interior designer for a small apartment
- architect who specialises in sustainable homes
- best interior designer for restaurants
- designer for an office fit-out
Local and trust · Nearby providers, reviews and proof
- best architects in [city]
- top interior designers in [city]
- award-winning architecture firms in [country]
- reviews of [studio]
Coaches and consultants
AI visibility guide for coaches and consultantsResearch · Learning about the problem and options
- what does a business coach do
- how much does an executive coach cost
- do I need a consultant for [problem]
- how do I measure results from coaching
- what is the difference between a mentor and a coach
Comparison · Weighing named options against each other
- [coach] vs [competitor]
- coaching vs consulting for [problem]
- is [coach] worth it
- group coaching vs one-to-one
Buying · Ready to choose, asking for a shortlist
- best business coach for founders
- executive coach for new managers
- consultant who helps with [problem]
- best leadership coach for women
- career coach for a move into [field]
Local and trust · Nearby providers, reviews and proof
- business coaches in [city]
- top consultants for [industry] in [country]
- certified coaches near me
- reviews of [coach]
Nonprofits
AI visibility guide for nonprofitsResearch · Learning about the problem and options
- how can I help with [cause]
- which charities are most effective for [cause]
- how do I check a charity is legitimate
- how much of my donation goes to the cause
- how do I volunteer for [cause]
Comparison · Weighing named options against each other
- [charity] vs [competitor]
- is [charity] a good charity
- donating money vs volunteering
- local vs international charities for [cause]
Buying · Ready to choose, asking for a shortlist
- best charity to donate to for [cause]
- charities that support [group]
- where can I volunteer on weekends
- best organisations for corporate giving
- charities that accept [item] donations
Local and trust · Nearby providers, reviews and proof
- charities in [city] that help [group]
- registered charities in [country] for [cause]
- volunteer opportunities near me
- reviews of [charity]
Car dealerships
AI visibility guide for car dealershipsResearch · Learning about the problem and options
- what is a fair price for a used [model]
- should I lease or buy a car
- what should I check before buying a used car
- electric vs hybrid for [use]
- how does car financing work
Comparison · Weighing named options against each other
- [model] vs [competitor model]
- [dealer] vs [competitor]
- is [dealer] trustworthy
- dealer vs private seller for a used car
Buying · Ready to choose, asking for a shortlist
- best family SUV under [budget]
- best used car dealer for certified cars
- dealer with the best finance offers
- best electric car for a long commute
- where to buy a [model] with a warranty
Local and trust · Nearby providers, reviews and proof
- best car dealers in [city]
- [brand] dealership near me
- used car dealers in [area] with good reviews
- dealers in [city] that take part exchange
Beauty salons and spas
AI visibility guide for beauty salons and spasResearch · Learning about the problem and options
- how long do lash extensions last
- is microneedling worth it
- how often should I get a facial
- what is the difference between gel and acrylic nails
- how much does laser hair removal cost
Comparison · Weighing named options against each other
- [salon] vs [competitor]
- Botox vs fillers for [area]
- is [spa] worth the price
- salon vs at-home [treatment]
Buying · Ready to choose, asking for a shortlist
- best salon for balayage
- best spa for a couples massage
- salon that does bridal makeup
- best clinic for laser hair removal
- nail salon open on Sundays
Local and trust · Nearby providers, reviews and proof
- best hair salon in [area]
- top-rated spas in [city]
- beauty salons near me with good reviews
- ladies-only salon in [city]
Test them by hand
Ask each prompt in ChatGPT, Gemini and Perplexity in a private window. Note who is named, who is cited and where you are absent.
Pick 10 to 25 that matter
Choose the prompts closest to how your best customers buy. Mix research, comparison, buying and local questions.
Track them every week
Answers change. WebValet Pro asks your prompts every week and shows mentions, citations and share of voice against competitors.
Learn how to choose prompts in our guide.
Track prompts with Pro