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Guides to being found in AI answers
Practical, step-by-step guides. Each one ends with a way to check it worked.
- Guide
How to write an llms.txt file, with a template
A step-by-step guide to writing llms.txt: what goes in it, a copy-ready template, where to upload it, and how to check it is live and readable.
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How to allow AI crawlers in robots.txt
Which AI crawlers to allow, a copy-ready robots.txt example, and how to test it. Covers OAI-SearchBot, GPTBot, PerplexityBot, ClaudeBot and Google-Extended.
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How to add FAQ schema to a page
How to add FAQPage structured data in JSON-LD, with a copy-ready example, how to validate it, and what it can and cannot do for Google and AI search.
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How to add Organization schema to your website
Add Organization structured data in JSON-LD: which properties to include, a copy-ready example, sameAs links, validation steps and common mistakes.
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How to find citation gaps in AI answers
Find the sources AI answers cite that mention your competitors but not you. A step-by-step method, a spreadsheet layout and how to choose which gaps to close.
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How to choose buyer prompts to track
Pick the AI prompts that match how your buyers really search. Prompt types, a seven-step method, examples and the mistakes that make tracking useless.
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How to measure AI share of voice
Measure how often AI answers mention your brand versus competitors. The formula, a worked example, a step-by-step method and how to read results honestly.
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How to get onto comparison and best-of lists
Find the best-of and versus articles that shape AI answers in your category, then earn a place on them honestly. Steps, a pitch template and mistakes.
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How to get listed in directories AI answers trust
Find the directories and review sites that matter in your category, then claim and complete consistent listings. A step-by-step method and a master sheet.
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How to write a comparison page buyers and AI trust
Write a versus or alternatives page that is fair, accurate and easy for AI answers to quote. An eight-step method, an outline to copy and common mistakes.
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How to write an About page AI answers can trust
Write an About page AI answers can trust: plain facts, named people, real proof, consistent details and Organization schema, step by step.
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How to fix JavaScript-rendered content for AI crawlers
Find content that only appears after JavaScript runs, and move it into the server HTML so Google and AI crawlers can read it. Tests, fixes and checks.
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How to track AI referrals in GA4
Set up a GA4 custom channel group that counts visits from ChatGPT, Perplexity, Gemini, Copilot and Claude, with a regex you can copy and its limits.
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How to use Search Console in the AI search era
Use Google Search Console to spot question queries, falling click-through rates and indexing gaps that affect AI Overviews. Regex filters and steps.
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How to correct wrong AI answers about your brand
AI answers getting your prices, location or services wrong? Find the sources behind the error, fix them, publish the facts and report it, step by step.
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A monthly GEO checklist for AI search visibility
A practical monthly GEO checklist: check AI crawler access, rerun buyer prompts, log mentions and citations, review GA4 and Search Console, then act.
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How to audit your site for AI readiness
Audit your site for AI readiness: robots.txt rules for AI bots, firewall settings, raw HTML, structured data, llms.txt, speed and homepage clarity.
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How to write content AI answers quote
Write pages AI answers can lift and cite: answer first, question headings, self-contained sections, specific facts, original information and clear authors.
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How to get reviews AI answers trust
Earn genuine reviews on the platforms your buyers use, within platform rules and consumer law. A routine for asking, replying and checking results.
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How to structure service pages for AI search
Structure service pages AI answers can understand: one service per page, a plain summary, pricing, process, proof, buyer FAQs and matching schema.
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