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How each AI platform finds brands
Each AI platform finds and cites information its own way. Here is how each one works, and how to be readable for it.
- AI platform
How ChatGPT finds and recommends brands
How ChatGPT finds information about brands: training data vs live search, OpenAI's three crawlers, what it cites, and how to check what it says about you.
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How Gemini finds and recommends brands
How Google's Gemini finds information about brands: training, grounding in Google Search, what Google-Extended controls, and how to check what it says.
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How Perplexity finds and recommends brands
How Perplexity finds and cites brands: its search-first approach, PerplexityBot and Perplexity-User, how citations work, and how to check what it says.
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How Claude finds and recommends brands
How Anthropic's Claude finds information about brands: training data, web search, ClaudeBot, Claude-SearchBot and Claude-User, and how to check its answers.
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How Google AI Overviews find and recommend brands
How Google AI Overviews find and cite pages: Google's index, Googlebot, why no special markup is needed, snippet controls, and how to check your visibility.
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How Microsoft Copilot finds and recommends brands
How Microsoft Copilot finds information about brands: grounding in the Bing index, Bingbot, Bing Webmaster Tools, IndexNow, and how to check its answers.
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